Managing Director of Hotwire España

Marketing to conquer young consumer vintages

Ludi has a wide work experience in communication and marketing on and off with more than 20 years. His professional life has always linked with the Internet and the innovation from the journalist, marketing, PR and digitañ sight. She has been the director of the communication agency Hotwire in Spain since 2018.

Before that, Ludi worked 14 years in ketchum (communication agency integrated in Omnicom PR Group) and was in charge of Associate Director and responsible of innovation and digital agency areas. She has extensive experience advising on communication and marketing strategies to companies in the consumer, health, corporate and technology sectors, working for companies or organisations such as Brewers, P&G, Ikea, McDonalds, Pfizer, Google, Allergan, Amazon, Lafarge, Ecovidrio, Philips, wallapop, Zoom, Tinder, etc. Ludi is a recognised expert in the digital sector and is currently part of the Branded Content Commission of the IAB, which she chaired for more than 4 years, as well as being a lecturer in digital communication at the IAB, ESIC, CEU and Complutense University.

Currently, Ludi García is also chairing ADC, the association of communication consulting firms, for the last year, whose function is to disseminate and reinforce the strategic value of communication for business and society, to train the professionals of the future and to ensure ethical and quality standards in the development of their work.

The Managing Director of Hotwire in Spain began her career as a journalist in various publications. In addition, Ludi held various positions of responsibility in the areas of communication and marketing at companies such as the Internet giant Terra, where she was head of press during its IPO.