NOVEMBER MONDAY 29
Juan Ángel Zubeldia, La Rioja Marketing Club President.
16:00 From storytelling to storydoing: how to involve your customer in your communication strategy.
Ricardo Arambarri. CEO and Export Manager of the Vintae wine company
17:00 Wine and Health: a double-edged sword
Wine critic and columnist for Wine Review OnLine Gastroenterologist at Beth Israel Deaconess Medical Center Professor at Harvard Medical School – Physician
17:30 Big Data, the revolution in wine management. The value of data to act in response to changes in market consumption.
Rubén Alonso. Product manager of Solmicro ERP Winery in Zucchetti Spain
18:00 Challenges and opportunities of the new expectations of the wine tourist
18:30 From the covid crises to a NEW crisis: supplies, transport,...
José Sáenz de Santa María. General Director Rivercap
Alberto Pérez Nalda. Consultant of Argraf
NOVEMBER TUESDAY 30
9:30 Enotourism strategy for new public
10:00 Born to prune. Ideas for a more equality wine world
María Abete. Abete Winery co-owner
10:30 Marketing to conquer young consumers
José María Rull. DDB Spain President
Ludi García. Hotwire Spain General Director
Jesús Ovejero. Manifiesta General Director
José Luis Peinó. The Digital Gate Director
11:15 Exponential technologies and the fourth industrial revolution
12:15 The holistic view of growing wine tourism, a case study of the Priorat region
12:45 Digitising the wine tourism community: sustained learning
13:15 Circular economy: the second life of grapes
NOVEMBER TUESDAY 30
16:00 'U-Label', digital wine labelling for the immediate future
16:30 Efficient models of sustainability. Regenerative and biodynamic viticulture.
17:00 Sustainability, a key pillar of the wine sector's future
17:30 Changes in viticulture caused by rising global temperaturas
19:00 TASTING WINES OBTAINED WITH SUSTAINABLE PRACTICES
Vi dÀnfor Natura- Vinyes Doménech. D.O. Montsant
Akaet Valle del Malpaso- Titerot Akaet. D.O. Lanzarote
Cuvée Especial- José Pariente Winery. D.O. Rueda
Gramona Argent Rosé- Gramona Winery D.O. Corpinnad
Corimbo I- La Horra Winery D. O. Rivera del Duero
WineLand 2021 is focusing on interests ítems for an international public, It´s a great occasion to to address issues that point a little further ahead, to the world in which we move and what it will demand of us.
The challenges that shape future business models.
WINELAND 2021 will be based on sustainability and marketing in the post-pandemic time. The content to treat during November 29th and 30th have been selected by a committee of experts, leading by Pilar Molestina, and her relevant and consider questions what are important and worry the international wine sector, and particularly the Spanish.
WINELAND presents an ambitious programme what you can follow through an online platform or on-site, with a previous register for both modalities.
Masterclasses, panels, talks, interviews and presentations make up the technical proposal which, in addition to analysing the new trends, will evaluate how they affect the market and to what extent they respond to changes in consumer behaviour.
In a year with constant context changes, the importance of building and manage brands with a strong identity, but liquid is fundamental for advance with new situations, go from the storytelling to the storydoing, and close the digital acceleration circle or start it now, tools for work in the XXI century
How does the wine sector contribute to the achievement of the Sustainable Development Goals?
Sustainability is a fundamental tool for the sector, in an envinromental, social and economic field, all the more so if it is to respond to the increasingly demanding policies set by the fight against climate change and the ever-increasing demands of consumers. Circular economy, for 4.0 industries, from agricultural processes that question the traditional.
How are we adapting measures to the new circumstances so as not to fall behind?