WINE LAND 2021 PROGRAM
THEMATIC AREAS
WineLand 2021 is focusing on interests ítems for an international public, It´s a great occasion to to address issues that point a little further ahead, to the world in which we move and what it will demand of us.
The challenges that shape future business models.
WINELAND 2021 will be based on sustainability and marketing in the post-pandemic time. The content to treat during November 29th and 30th have been selected by a committee of experts, leading by Pilar Molestina, and her relevant and consider questions what are important and worry the international wine sector, and particularly the Spanish.
WINELAND presents an ambitious programme what you can follow through an online platform or on-site, with a previous register for both modalities.
Masterclasses, panels, talks, interviews and presentations make up the technical proposal which, in addition to analysing the new trends, will evaluate how they affect the market and to what extent they respond to changes in consumer behaviour.
In a year with constant context changes, the importance of building and manage brands with a strong identity, but liquid is fundamental for advance with new situations, go from the storytelling to the storydoing, and close the digital acceleration circle or start it now, tools for work in the XXI century
How does the wine sector contribute to the achievement of the Sustainable Development Goals?
Sustainability is a fundamental tool for the sector, in an envinromental, social and economic field, all the more so if it is to respond to the increasingly demanding policies set by the fight against climate change and the ever-increasing demands of consumers. Circular economy, for 4.0 industries, from agricultural processes that question the traditional.
How are we adapting measures to the new circumstances so as not to fall behind?
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