WINE LAND LIVE

WINE LAND 2021

WINELAND is a space for reflected about the problems that wine sector have to face on an international level, focusing on:

    • Analyse needs and mainstream tends to multidisciplinary sight on commercialization and consumption, enotourism and sustainability field.
    • Detect new chances and changes in business models.
    • Contribute with a multidisciplinary sight from the hand of our main agents.
    • Share knowledge and succeed experiences.

WINELAND is the appropriate scenario for a reach advance answer, tends, that help us to take better decisions.

After Covid-19 wine sector has changed because their consumer have done it as well, and with that, the way that they communicate, promote and connect. They have also changed the way they buy, search and choose.

In addition, we are immersed in a changed process and as a result ‘new normality’ takes place. As soon as we are aware of that, we will be able to adapt to it and make the most of it.

That what WANELAND is about, to hug new normality con the information and needed answers.

SCIENTIFIC COMMITTEE WINE LAND 2021

PRESIDENT

Pilar Molestina

Journalist and wine expert.

Journalist specialized in wine world with more than 30 years of professional career. She managed El País wine yearbook on its 28 editions.
She is a member of the Circle of Wine Writers, and frequent collaborator in general publications and wine specialized publications in magazines like: Gentleman, Planeta Vino y Mujer de hoy. In addition, She Works as a consultant for national and international agencies.

She activates the Cine y Vino section of the Valladolid film festival, SEMINCI, and was the director of the iconic magazine Gran Reserva. She Has published several books and guides about wines and its world.

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José Luis Benítez

General Director of Spanish Wine Federation

   

José Hidalgo Togores

Oenologist, agricultural engineer and university teacher.

W. Blake Gray

Director and Collaborator of The Wine Rearcher USA

Miquel Hudin

Writer and journalist

   

Calle Nilson

Founder of winetourism.com

Barbara Ruiz

Expert in development, marketing and communication in FMCG, selective distribution, retail and industrial companies

   

Zaida Semprún

Commercial director of Spain through its wineries

   

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Susana García Dolla

General Director of Interprofesional of the Wine in Spain

MARKETING

IN POST-PANDEMIC TIME

In a year with constant context changes, the importance of building and manage brands with a strong identity, but liquid is fundamental for advance with new situations, go from the storytelling to the storydoing, and close the digital acceleration circle or start it now, tools for work in the XXI century.

SUSTAINABILITY

RESPONSIBILITY, TENDS AND CONVICTIONS

How does the wine sector contribute to the achievement of the Sustainable Development Goals?

Sustainability is a fundamental tool for the sector, in an enviromental, social and economic field, all the more so if it is to respond to the increasingly demanding policies set by the fight against climate change and the ever-increasing demands of consumers. Circular economy, for 4.0 industries, from agricultural processes that question the traditional.

How are we adapting measures to the new circumstances so as not to fall behind?

ORGANIZE

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SUBSIDIZED

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SPONSORS

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ibercaja
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SPONSORS

wineland-patrocinador-unir
wineland-patrocinador-emesa
ibercaja
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