WINE LAND opens a space for reflection on the current challenges facing the international wine sector.

A sector that is transforming and that is committed to value; the value of experience, the value of ranges and brands, of being differential to stay in the market, of hitting the distinctive essence. The value that allows us to make profitable business efforts and a continuity of success.

An appointment designed to observe, understand, learn, reflect and enjoy this exciting world.

At WINE LAND we will talk about price, scarcity and exclusivity, the food channel, restaurants and others. We will discuss loyalty and wine tourism and new consumption occasions. Of packaging, new containers, sensations, sustainability and changes in food.

At WINE LAND we are going to talk about the future.

WINE LAND is a Forum that on this occasion and always thinking about the results, seeks through the experience and knowledge of international experts to discover:

  • How successful wineries create differential value
  • How a brand transfers its attractiveness, and becomes a commercial asset.
  • The keys to convince, express and sell.
  • Secrets of a luxury brand.
  • The most profitable wine sale.
  • Changes in marketing.
  • He came today. Adaptation to our new society.
  • New wines, new consumer trends.
  • Nuevos vinos, nuevas tendencias de consumo.


There are professionals and people in the world of wine with a great innovative capacity and vision of the future, with whose knowledge, mastery of the technique and trajectory they have made notable contributions to the sector. Also, those who have bequeathed a work of progress and advancement in the field of oenological science.

Wine Land intends to reference them and correspond to their effort and dedication through the delivery of an award. The recognition of an entire sector represented at the table of experts that make up the World Wine Forum.

An Award that makes the person and his work visible, stimulating others, fundamentally the new generations of this unique sector, to continue giving the best of themselves so that they do not lose their vitality.

Wine Land Awards 2022: Michel Rolland



Alfonso Líbano

Presidente de Señorío de Líbano

Carlos Moro

Fundador y Presidente de Bodegas Familiares Matarromera


Edurne Uranga

Executive Director Foodservice Spain – The Npd Group


François Monti

Vermouth / Spirit / Cocktail Writer & Educator. Director de Contenidos at AMARGUERIA


Hans J. Backoff

CEO Monte Xanic Winery. Presidente Consejo Mexicano Vitivinícola


Manuel Balanzino

Chef, sumiller, asesor gastronómico y Director de The Gourmet Journal


Mireia Pujol-Busquets i Guillén

Propietaria de Celler de les Aus y adjunta a Dirección de Bodegas Alta Alella


Pedro Ruíz

CEO de Alma de Carraovejas


Ignacio Calvo de Mora

Director General de Macán.
Bodegas Benjamín de Rothchilds & Vega Sicilia, S.A.