WINE LAND SPEAKERS
JUAN ANTONIO LEZA
Moderator: Efficient models of sustainability. Regenerative and biodynamic viticulture.
Always linked to the agri-food environment, he currently carries out his professional career as an advisor from his own consultancy company: CULTIVAR 360. Focused on the agribusiness world, he helps his clients not only technically, but also in the definition of their business model and business strategy.
A specialist in agribusiness technicalities as fundamental tools for competitiveness, he is highly specialised in the analysis of project economics and the optimised management of resources. His scope of action as a consultant ranges from the initial phases of analysis and definition of projects, to the subsequent phases of implementation, exploitation and operational management of crops.
He holds a degree in agricultural engineering and oenology from the University of La Rioja, as well as the Wine ans Spirit Education Trust: Level 3 Award. He also holds a master’s degree in Viticulture, Oenology and Wine Marketing from UNESCO.
In his professional career he has worked as a project partner at Hacienda Villaleza, being close to the elaboration and commercialisation of extra virgin olive oil and in the commercial development at international and national level. He also worked as a project partner at Sabinares y Viñas, carrying out commercial and brand positioning tasks.