He graduates in business science and held a master of  international management and commerce  by Barcelona School of Business Administration and Management.

At the end of 2011 was called President & CEO of Group DDB in Spain, before has been managing director since the beginning of 2011 and General Director of DDB Madrid since January 2001. Before he worked as a Group Brand Manager at Diageo and as a Trade Marketing Manager at Frigo.

He has been President of AEACP ((Asociación Española de Agencias de Comunicación Publicitaria) since November 2013, until June 2020, and today It is the current ACT.

In 2019 he is awarded with the Premios a la Eficacia de la Asociación Española de Anunciantes (AEA) as an expert with the best professional career.

Since 2020 is a member of Comité de Dirección and Liderazgo of DDB Worldwide.