WINE LAND SPEAKERS
JAIME DE HARO
Marketing to conquer young consumers
Jaime de Haro is currently the General Manager of Ediciones y Estudios S.L., and is responsible for the company’s operating account. He determines the organisation’s strategy and establishes the short, medium and long-term objectives, as well as developing and proposing the business plans for each division. He is also a member of the board of directors of AEEPP, the Spanish Association of Newspaper Publishers.
He holds a degree in business and marketing from CESME Business School. He also holds a master’s degree in media advertising management. From Centro Universitario Villanueva and a Master’s degree in Business Administration and Management from ESIC: Business and Marketing School.
His work experience includes several important positions. She started as Internet manager in her current company, Ediciones y Estudio S.L., until 1998, creating and launching the first corporate websites of the magazines that the company published at that time. For 6 months he worked in the marketing department of one of the company’s magazines, Nation’s Restaurant News, dedicated to the professional catering sector. He worked as an advisor to the Spanish Marketing Association. He was also a Spanish representative on the jury of the Sial D’or awards for innovation in FMCG products held every two years at the Sial Paris trade fair.