WINE LAND SPEAKERS
Head of Marketing and Communication at Bodegas David Moreno
Moderator: Challenges and opportunities of the new expectations of the wine tourist
With a degree in Marketing and Commercial Management from the School of Marketing of La Rioja, she complemented her training in Communication and Advertising with a Master’s Degree at ESIC, Business and Marketing School, as well as combining it with numerous training courses in graphic design, strategy and wine tourism.
Currently, and for almost 5 years now, she has been working as Head of Marketing and Communication at Bodegas David Moreno. He manages this department with ingenuity and creativity, which he combines with his work in the Wine Tourism Department. Adding her ideas in the management of these areas and developing, together with her colleagues, new projects such as MICE, the digitalisation of the department itself, or the creation of new Wine Tourism Experiences.
Previously she worked in other wineries which as she says “were an advanced master in this sector”.
And for more than 11 years she was an active part of a Marketing and Communication Agency.
Bodegas David Moreno is a family project with a long history in Rioja and stands out for the development of its wine tourism.